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HARLEY-DAVIDSON, INC.

Financial highlights

MetricFY December 31, 2025FY December 31, 2024FY December 31, 2023FY December 31, 2022FY December 31, 2021
Revenue$4.5B$5.2B$5.8B$5.8B$5.3B
Operating income$386.6M$416.6M$779.1M$909.3M$823.4M
Cost of revenue$2.7B$3.0B$3.3B$3.4B$3.2B
Cash from operations$568.9M$1.1B$754.9M$548.5M$975.7M
Capital expenditure$153.7M$196.6M$207.4M$151.7M$120.2M
Free cash flow$415.2M$867.3M$547.5M$396.8M$855.5M
Share repurchases$353.3M$459.8M$364.0M$338.6M$11.6M
Total assets$8.0B$11.9B$12.1B$11.5B$11.1B
Total debt$3.0B$7.0B$7.1B$6.9B$6.9B

Shares outstanding 105.3M · Free float 99.2%

Annual filing data through FY ended December 31, 2025; float as of July 10, 2026.