MediaAlpha, Inc.
Financial highlights
| Metric | FY December 31, 2025 | FY December 31, 2024 | FY December 31, 2023 | FY December 31, 2022 | FY December 31, 2021 |
|---|---|---|---|---|---|
| Revenue | $1.1B | $864.7M | $388.1M | $459.1M | $645.3M |
| Operating income | $22.1M | $42.7M | -$39.9M | -$35.4M | $2.1M |
| Cost of revenue | $946.1M | $721.1M | $321.4M | $389.0M | $543.8M |
| Cash from operations | $65.6M | $45.9M | $20.2M | $28.3M | $28.6M |
| Capital expenditure | $340,000 | $254,000 | $73,000 | $98,000 | $650,000 |
| Free cash flow | $65.3M | $45.6M | $20.2M | $28.2M | $28.0M |
| Share repurchases | $47.3M | $0 | $0 | $5.0M | $0 |
| Impairments | $0 | $0 | $0 | $0 | $0 |
| Total assets | $383.8M | $262.4M | $153.9M | $170.1M | $289.8M |
| Total liabilities | $413.0M | $308.7M | $248.3M | $256.2M | $351.4M |
Shares outstanding 62.4M · Free float 40.4%
Annual filing data through FY ended December 31, 2025; float as of June 27, 2026.